Everything you need for baby's first year! We're here to make the start of your amazing journey easier. Every little thing you'll find is vibrant, joyful, and adaptable—just like every growing family. So here's what you'll need for their first year (and beyond)... My First Love baby basics covers everything so you won't miss anything. Great gifts for new parents, too.

 

 

 

 

BODYSUITS & PANTS

The original bodysuit, the ultimate basic for wearing by itself or layering under other outfits or with matching pants. Buy them on their own for a unique style or in 3-5 packs for easy matching.

 

whatever baby’s style

100s OF COLOURS + PRINTS

Build baby’s first wardrobe with a rainbow of colours and pick your favourite prints to match any themes you love!

Features

easy-over shoulders

Lap shoulders expand to pull it easily over baby’s head.

reinforced snaps last

Snaps on reinforced panel keep up with all the wear, wash and repeat!

tag free, no itchies!

Baby soft cotton with screen print label is more comfy on baby’s skin.

 

 

EASY OUTFIT SETS

Our Parents love the versatility of our clothing and outfit sets, making dressing easy and fun. Coordinating Sets and Collections are perfect for taking baby home and also great as gifts to a new parent.

 

go anywhere sets

100s OF STYLES + OPTIONS

Build baby’s first wardrobe with a range of functional styles pick your favourite prints to match any themes you love!

Features

unexpected messes, there's backup!

You’ll never know when you need a back up bodysuit, mealtime, nappy time, any time. Plus, it’s a great value.

cute art everywhere

Iconic characters on the bottom, knees or cuff is cute for little movers and crawlers. Pants have a roomy fit for the diaper!

soft cotton, with added stretch

Ribbed cotton stretches for a perfect fit and keeps it's shape wear after wear.

 

 

SLEEP & PLAY

Our Sleep and Play onesies only go up to 9M for a reason! With comfier and looser fits designed specifically for crawling babies. Choose from zips or snaps in cotton or thermal fabrics for a variety of options.

 

perfect for

PLAYTIME, TUMMY TIME OR ANYTIME!

Designed for all day comfort from sleeping to playing, our cuddly and super soft one-pieces are an everyday essential!

Features

protects little chins!

The cuddle tab stops the slider part of the zipper from pointing up into baby’s chin and neck.

easy diaper changes

The two-way zips up from the feet during those middle of the night changes or full snap-up for easy access.

add some cute factor, playful art

Keep little toesies cozy and cute with foot art. Or pick your favourite sweet allover print or bottom art.

 

 

LITTLE EXTRAS

Our little extras and accessories are perfect for matching back with our sets and collections. Hats keep the warmth in, bibs keep drool off, mittens keep scratches away and blankets serve so many purposes.

Categories

hats & caps

bibs & blankets

socks & booties

 

 

Our Favourites

| Baby Girl
Seahorse 2-Way Zip Terry Sleep & Play One Piece
$32.00 $9.85
| Baby Girl
2-Piece Carrot Bodysuit Dress & Cardigan Set
$54.00 $37.80
| Baby Girl
Floral 2-Way Zip Cotton Footie Sleep & Play Onesie
$32.00 $14.85
| Baby Unisex
5-Pack Basic Original Sleeveless Bodysuits
$58.00 $30.00
| Baby Girl
2-Pack Cotton Pull-On Pants
$40.00 $24.00
| Baby Girl
6-Pack Crew Booties
$28.00 $16.80
| Baby Girl
3-Piece Butterfly Chambray Short Set
$54.00 $17.85
| Baby Girl
Heart Snap-Up Cotton Sleep & Play Onesie
$28.00 $12.85
| Baby Girl
3-Piece Polka Dot Little Short Set
$54.00 $17.85
| Baby Girl
Floral 2-Way Zip Fleece Footie Sleep & Play Onesie
$34.00 $12.85
| Baby Girl
5-Pack Basics Original Short Sleeve Bodysuits
$58.00 $19.85
| Baby Girl
Grandpa Original Bodysuit
$24.00 $7.85
| Baby Girl
2-Pack Sleeper Gowns
$54.00 $14.85
| Baby Unisex
1st Road Trip Collectible Bodysuit
$24.00 $7.85
| Baby Girl
Love Is My Super Power S/S Bodysuit
$22.00 $7.85
| Baby Unisex
4-Pack Basic Original L/S Bodysuits
$58.00 $30.00
| Baby Girl
Butterfly 2-Way Zip Cotton Texture Sleep & Play Onesie
$32.00 $9.85
| Baby Girl
2-Pack Romper & Sunsuit Set
$54.00 $17.85
| Baby Girl
2-Piece Chambray Top & Floral Legging Set
$48.00 $14.85
| Baby Girl
Neon Bird Flutter Bodysuit
$22.00 $7.85
| Baby Girl
Abuela Loves Me Bodysuit
$22.00 $7.85
| Baby Girl
Elephant Snap-Up Cotton Footie Sleep & Play Onesie
$32.00 $13.85
| Baby Girl
3-Piece Little Short Set
$54.00 $17.85
| Baby Unisex
5-Pack Basic Original Short Sleeve Bodysuits
$58.00 $30.00
| Baby Girl
Eyelet Flutter Sleeve S/S Bodysuit
$42.00 $14.85