About Carter's | OshKosh B'gosh

We believe that fun and play are the centre of a child's universe and that imagination should be uninhibited, creativity encouraged, and that comfort should reign supreme. We believe in the power of play, of make-believe and of genuine expression.

Our clothing reflects these convictions: jeans with secret pockets for treasures; skirts with perfect twirl-ability; and prints, embroidery, and slogans that are as playful and unique as the children who wear them.

In July 2005, OshKosh B'Gosh joined the Carter's family of brands. Together, OshKosh B'gosh and Carter's are two of the oldest, largest, and most recognised brands of baby and children's apparel in the U.S. The OshKosh B'gosh heritage has earned the company the trust of generations of families, and it observes the same high standards today.

Skye Group (Pty) Ltd. holds all distribution rights to Carter's and OshKosh B'gosh. We have a number exclusive branded stores and can also be found in selected retailers across Australia.

Carter's | Oshkosh B'gosh Baby Clothing

Oshkosh B'gosh Baby Clothing

OshKosh B'gosh

The story of OshKosh B'Gosh began in the United States more than one hundred years ago. OshKosh B'Gosh (OshKosh Inc.) was founded in 1895 in OshKosh, Wisconsin USA for the manufacture of sturdy bib overalls for farmers, workers on the US railroad and industrial workers.

In 1910, the company began making pint-sized versions of its adult workwear and overalls so that proud parents could dress their children 'just like children'. OshKosh B'Gosh children's wear was established with the slogan, "Work Clothes for Dad, Play clothes for Sonny" and saw the launch of one of the most recognised children's wear products the world over – the classic hickory stripe overall.

A full range of children's wear was first introduced in the 1960's at the request of customers. It proved so successful that during the late 1960s and 70s the focus of the company changed from adult workwear to children's wear. The OshKosh range of children's wear is now the most popular children's wear label in the USA and around the world. In 1995, OshKosh celebrated their 100-year anniversary.

In 1998 OshKosh was named one of the world's twenty most recognised brands known for their quality and rated seventh after Kodak, Mercedes Benz, Levis, Disney World, Waterford Crystal, and Fisher Price Toys. This made them number one amongst children's wear labels.


Carter’s is the leading brand of children’s clothing, gifts and accessories in America, selling more than 10 products for every child born in the U.S. Our designs are based on a heritage of quality and innovation that has earned us the trust of generations of families.

We continue this heritage in every little detail to make dressing easier for mom and life more comfortable for babies, and as we move into the future, we are proud to help families like yours with innovative products and new ways to shop for them.

Throughout the years, Carter’s has been known for its thoughtful little details like the Handi-Cuff mitten sleeve that protects babies from self-scratching, and the Jiffon neck design that slips over little ears for easy outfit changes – and although we’ve grown a lot since the early days, we stay true to the philosophy that earned us the trust of generations of families.


We believe that childhood is a celebration, and the colourful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.

You can count on carter’s to take care of the little details so that you are free to focus on what really matters: celebrating your little one – and the hugs, cuddles, giggles, and babbles that light up our lives.

Carter's Baby Clothing